The SPICED™️ Framework (curated by Winning by Design)

The SPICED™️ Framework (curated by Winning by Design)

Use this template to create Mutual Action Plans with your buyers, and ensure Winning by Design's SPICED™️ framework is used on every single deal.

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Modern sales teams use Mutual Action Plans to manage their deals, align timelines with champions, and better forecast outcomes.


This template combines an enterprise Mutual Action Plan with Winning by Design's SPICED™️ qualifiers already built in. This was specially curated by Winning by Design.

SPICED™️ is a framework that helps you better diagnose your prospects. Just like a doctor, your prescribed solution should help them achieve their desired outcomes—and that prescription requires you to solve the source of their pains, not just the symptoms.

Using SPICED™️ as a framework, you can find and organize information systematically to make sure you understand your prospect’s background, pains, desired impacts, and how and when they will commit to your solution.

Use SPICED™️ as a framework to gather information on calls, for hand-offs between teams, (e.g., prospecting to sales, sales to customer success), or for summarizing deals during internal forecasting meetings. This template contains pre-filled qualification questions for:

  1. [S] Situation
    Facts, circumstances, and background details about your prospect
  2. [P] Pain
    The challenges that brought the prospect your way
  3. [I] Impact
    How you impact your prospect's business
  4. [CE] Critical Event
    Deadline to achieve that impact
  5. [D] Decision
    The process, committee, and criteria involved in purchasing a solution

Recapped makes it easy for your team to incorporate your favorite qualification framework like SPICED™️, and ensures it's being used on every single deal. No more having to send countless emails and tedious spreadsheets. The Recapped customer collaboration platform streamlines your deals,  consolidates every stakeholder in a single place, and ensures perfect deal execution.

If you're having trouble with adoption, or want to increase the accuracy of your forecasting, this template is perfect for you.

Who this template is for:
  1. Sales leaders that want to improve forecasting, standardize their sales process, and ensure enforcement of their sales methodologies including WbD's SPICED™️ framework, and
  2. Account Executives that want to drive better qualification questions, accelerate their sales cycles, and forecast deals with higher accuracy.
Benefits of this template:
  1. Sync bi-directionally with Salesforce or HubSpot
    Create client-facing Mutual Action Plans in seconds, and instantly sync them to your CRM. Recapped automatically syncs all Account and Opportunity fields bi-directionally in real-time.
  2. Standardize your qualifying framework
    Arm your team, and your champion, with the right information at every step of the deal.
  3. Increase rep adoption of the SPICED™️ Framework on deals
    Ensure that reps are asking the right questions, and giving yourself a competitive advantage on deals.
What's in this template:
  1. Executive summary to align stakeholders
  2. Next Steps to set clear timeline of necessary steps, including evaluation, proof of concept, commercial, legal, and implementation
  3. Resources, marketing content, case studies, and other materials your champion needs
  4. Pricing proposal, legal contracts, and RFP's
  5. Examples of the SPICED™️ qualification questions
  6. Internal Notes to help you manage the deal
  7. CRM sync to bi-directionally sync with Salesforce or HubSpot

The SPICED™️ Framework (curated by Winning by Design)

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Standardize your deals today