Dec 1, 2022

The Sales Close Template Every B2B Sales Team Needs

Mark Fershteyn
CEO & Co-founder

Business-to-business (B2B) sales require a different approach than business-to-consumer (B2C) sales. The decision-makers are usually more risk-averse, and the stakes are often higher. As a result, B2B sales teams must be very strategic when closing a sale. One way to do this is to use a sales close template. 

A sales close template is a tool that helps salespeople structure their pitches and identify critical points that need to be addressed to close the deal. Using a sales close template, B2B sales teams can increase their chances of success and close more deals. This article will explain the right time to close and how a B2B sales team can do so with a sales close template.

How Can B2B Sales Teams Know When It’s Time To Close?

B2B sales is a complex process; it can be challenging to know when it is right to close a sale. However, a few key indicators can help sales teams make the decision. 

First, if a potential customer has been engaged in the sales process for an extended period, it may be time to close the sale. 

Second, suppose a potential customer has expressed interest in the product or service and has asked questions about pricing and delivery. In that case, they are likely ready to make a purchase. 

Finally, if a potential customer has made repeated requests for information or demonstrations, they are probably close to making a decision. By paying attention to these critical indicators, B2B sales teams can know when to close a sale.

The Sales Close Template That Every B2B Sales Team Needs

If you're in sales, you know the importance of the close. It's that critical moment when you finally seal the deal and bring in the revenue. But nailing the close doesn't just happen by accident. It takes careful planning and execution. That's where a sales close template comes in. 

A sales close template is a document that outlines the steps that need to be taken to close a deal successfully. The template should be designed to be easily customized to fit the specific needs of each deal.  

This essential tool will help you plan your close strategy, identify any potential roadblocks, and ensure that you always close at your highest potential. With this template, you'll have a step-by-step guide to success that will help you close more deals and drive more revenue.

Step 1: Qualify the Lead

The first step in closing a deal is to qualify the lead. This means you must determine whether the lead is a good fit for your product or service. There are a few key questions that you should ask to qualify a lead:

  1. What is the lead's budget? 
  2. What is the lead's timeline? 
  3. What are the lead's pain points? 

If you can answer these questions, then you will be able to determine if the lead is qualified. MEDDPICC, also known as MEDDIC or MEDDICC, is a popular sales methodology to help qualify, close, and forecast Enterprise B2B deals. Get the framework here.

Step 2: Build Rapport

The second step in closing a deal is to build rapport with the lead. This means that you need to establish a good relationship with the lead. You can find common ground, show genuine interest, and be friendly. If you can build rapport with the lead, you will be more likely to close the deal.

Step 3: Present The Solution

The third step in closing a deal is to present the solution. You must show how your product or service can solve the lead's problem. You should start by explaining the problem and showing how your product or service is the best solution. Be sure to back up your claims with data and testimonials. If you can effectively present the solution, you will be one step closer to closing the deal.

Step 4: Set Clear Next Steps

Closing B2B sales requires more than just making a sale — it means ensuring that all parties involved have a plan for moving forward. Setting clear next steps allows you to make sure your prospects understand what they need to do next and why. This helps build trust and ensures that they can follow through on their end of the deal. 

If your prospect doesn't know what's next, they risk getting cold feet or losing interest altogether. In fact, with Recapped, your team can close deals and onboard clients up to 75% faster by keeping your buyers and sellers on track

Step 5: Overcome Objections

The fifth step in closing a deal is to overcome objections. This means you need to address the lead's concerns about your product or service. You should have a list of common objections and rebuttals ready to handle any concerns effectively. You will be one step closer to closing the deal if you can overcome objections.

How A Digital Sales Room Can Streamline The B2B Sales Process

B2B sales teams always seek an edge to help them close more deals. And in today's digital world, a digital sales room is one of the best tools they can use. A digital sales room is an online platform where B2B sales teams can manage their sales process from start to finish. 

It gives sales teams a central place to track their progress, store data, and collaborate with colleagues. And it provides a convenient way for B2B buyers to find the information they need to decide. Using a digital salesroom, B2B sales teams can streamline their sales process and win more deals.

To Recap

Following these five steps can increase your chances of closing more deals. Use this sales close template as a guide to know what needs to be done to close a deal successfully. Remember, every deal is different, so customize each approach accordingly. With this sales close template and a digital sales room to present, you will be well on increasing your close rate and growing your business.

The sales process is a vital part of any business, but how it's conducted has changed drastically in the last decade. With more and more companies shifting to digital platforms, there's never been a better time for businesses to make their sales process as efficient as possible.

A digital salesroom or customer collaboration platform can help you achieve this goal by providing a central point where internal and external customers can access all your sales materials and information. It can also significantly streamline how your team works together, making it easier for them to work on demand rather than wait for details before proceeding with their work.

With Recapped, your team can close deals and onboard clients up to 75% faster. Request a demo here.