Salesforce is the market leading pureplay customer relationship management (CRM) platform designed for sales teams. It aims to boost sales, marketing, service, and analytics productivity through workflow automation, data centralization, collaboration tools, and AI-enhanced analytics.

Salesforce's AppExchange marketplace offers hundreds of integrated third-party app extensions like CPQ, document signing, and telephony to expand functionality. Robust CRM capabilities for opportunity management, lead scoring, email integration, forecasting, and custom reporting are baked into the core platform.

The widespread adoption of Salesforce has seen it become the standard sales force automation system used across numerous industries and company sizes. However, successful implementation still requires extensive configuration and user adoption strategies tailored to unique sales processes and needs.

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