Sales training encompasses development programs essential for equipping sales teams with the strategies, knowledge, skills and behaviors needed to succeed across the entire sales process. Training focuses on communications, objection handling, needs assessment, storytelling, qualifying leads, relationship building, closing techniques, and product mastery.
Impactful training balances educational lectures with experiential approaches like roleplaying and interactive workshops to drive retention. Content should align to the typical sales workflow - from targeting ideal buyers through onboarding new clients. Trainings should also cover sales technologies utilized.
Ongoing refreshers, coaching, and mentoring help reinforce key methodologies and keep skills sharp. As offerings evolve, it’s pivotal to keep reps trained on new products, features, and value propositions. The best sales leaders continually invest in uplifting team capabilities through immersive trainings.