A sales cadence represents the purposefully designed sequence and timing of organized sales activities and touches optimized to convert prospects to leads and leads ultimately to satisfied customers. Well-defined cadences align behaviors to each stage for optimal results.
Steps in an effective cadence often include email series, call attempts, voicemails, nurturing content offers, and handoffs for follow up. Data-driven refinement enhances timing and relevancy. Consistent cadence execution increases sales productivity through systemization.
Establishing ideal cadences for lead qualification, opportunity nurturing, customer onboarding, and more establishes repeatable processes for sales success. While structured, cadences should allow relationships room to develop organically as well. Following cadences consistently while customizing conversations enables sales scale.