Retargeting, also called remarketing, involves presenting customized digital ads optimized for website visitors after they leave a site based on what pages or products they viewed. Retargeting aims to reconnect with prospects still evaluating options.
Retargeting display ads, social media ads, or tailored email campaigns remind users of their past interest. The repetition keeps brands top of mind. Effective retargeting draws visitors back to ultimately convert to customers. Personalized, dynamic creative content improves results.
Sales and marketing teams can collaborate to nurture website visitors through multi-channel retargeting. Focusing on high-value pages like pricing or features guides strategy. Retargeting success depends on conveying relevant value versus overly intrusive repetition. Integrated analytics informs optimization.