Pipedrive offers a popular cloud-based CRM and sales management software tool designed for small and midsize sales teams. It provides an integrated visual interface to manage contacts, accounts, leads, deals, activities, pipelines, and email communications.

Key features include lead scoring, pipeline deal stages, sales performance dashboards, forecasting, email integration, customizable reports, and API integration with other apps. Pipedrive aims to simplify implementing a CRM system and streamline sales workflow.

While supporting basic sales force automation, Pipedrive may lack extensive capabilities desired by larger enterprises. But its affordability and ease of use makes Pipedrive a popular choice for scaling upstart sales organizations. Usage encourages consistent adoption of central CRM practices.

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