Master Service Agreement (MSA)
A master service agreement (MSA) represents a comprehensive contract reached between a client and service provider encompassing all the terms and conditions for a vendor's offerings. An MSA sets the standards governing future transactions and engagements.
MSAs detail expectations, processes, and requirements on contracted work to minimize gaps or disputes. Having an overarching MSA in place enables efficiently initiating statement of work orders, change requests, and new projects adhering to those core contractual terms by reference.
For sales teams, promoting the value in establishing an MSA with favorable terms upfront can accelerate future deal activity under the agreement. However, MSAs require substantial legal input. They aim to optimize flexibility for the provider balanced with adequate protections for clients.