HubSpot provides a SaaS inbound marketing, sales, service, and CRM software platform primarily aimed at SMBs. Key features support blogging, social media management, landing pages, analytics, marketing automation, email, events, workflows, and integrated CRM for sales.

As a leader in inbound methodologies, HubSpot focuses on attracting and nurturing leads through content. The all-in-one platform model and ease of use enables small teams to execute sophisticated campaigns and workflows. An online marketplace offers app integrations.

Ongoing product expansions target larger enterprises. However, the platform originated around startups and marketing agencies. HubSpot training and certification programs encourage strong user communities. The company also hosts an annual customer event called INBOUND.

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