Sales gamification applies game mechanics and principles like scoring, rules, competition with others, challenges, rewards, and real-time feedback to motivate and better engage sales teams. Gamification taps into the competitive nature of sales reps.
Gamification elements such as leaderboards, badges, contests, storylines, and point systems encourage participation and drive desired sales behaviors or activities. However, gamification should align tightly to core sales objectives and complement other incentives.
When executed thoughtfully, gamified sales contests, onboarding quests, referral programs, and skills development training can significantly boost motivation, persistence, knowledge retention, collaboration, and results. The aim is leveraging human competitiveness and reward response through fun, compelling experiences.