An email campaign involves sending a coordinated series of emails to engage an audience around campaigns, events, promotions, content offers, or other initiatives. Effective email campaigns align to target audience interests and the buyer’s journey. Strong segmentation and relevant content improve open and click-through rates.
Campaign automation enables scalable execution while personalized elements boost results. Split testing subject lines, content variations, timing, and design provides optimization insights. Integrated analytics metrics inform future campaign strategies. Capturing email addresses through offers in exchange for entering the nurture stream is key.