An elevator pitch concisely summarizes key elements of a business, product, service, or solution in approximately 30 to 60 seconds - metaphorically the duration of an elevator ride. Compelling elevator pitches convey credibility, highlight differentiation, establish relevance, and motivate further conversation.
Developing and practicing a fluid elevator pitch enables salespeople to effectively introduce the business at any moment and answer common “What do you do?” questions confidently. The aim is igniting interest for follow up conversations.
Strong elevator pitches encapsulate company mission statements. They present value propositions, customer benefits, and competitive advantages. Concise storytelling tops dry bullet point rundowns. An arsenal of tailored pitches serves various sale situations. Elevator pitches humanize cold contacts.