Cold emailing means sending unsolicited emails to introduce products or services to potential new customers or leads with no prior contact or expressed interest. Like cold calling, it proactively initiates a conversation versus waiting for inbound inquiries.

Successful cold emails must break through inundated inboxes to earn attention. Personalized content, concise copy focused on communicating customer value, and compelling subject lines help improve outcomes. Response rates depend greatly on relevance. Automation and tracking tools enable optimization at scale.

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