Track buyer engagement & views

Understanding prospect interests and concerns is crucial in B2B sales, but it's often challenging to gather this information explicitly. Sales teams may miss important cues about what really matters to their prospects, leading to misaligned pitches and lost opportunities.

The Prospect Behavior Analyzer solves this by tracking detailed buyer engagement metrics such as content views, time spent on specific sections, download patterns, and interaction frequency. It provides a comprehensive view of how prospects engage with sales materials over time.

By offering these deep insights, the feature enables sales teams to tailor their approach based on demonstrated prospect interests and behaviors. It helps identify which content resonates most, what pain points are most pressing, and where prospects might be hesitating. This data-driven approach allows for more targeted and effective follow-ups, better-aligned proposals, and ultimately, a higher likelihood of closing deals. The Prospect Behavior Analyzer essentially turns implicit prospect actions into actionable sales intelligence, significantly enhancing the effectiveness of sales strategies.