How Second Nature streamlined their Sales Cycle and Handoffs to Customer Success

Drastically improved their sales cycle
Saved 6+ hours per rep per week
Nearly 100% team adoption in 30 days


Second Nature

Raleigh, NC
Consumer Goods (B2B)

The Problem

Second Nature is a consumer goods startup that's disrupting the Real Estate industry. Their fast growing team was closing deals at record pace.

However, a lot of those customers were stuck in the handoff phase from sales to onboarding. New customers had to go through a series of next steps in setting up their Second Nature platform, which mean confusion and lost deals.

Since customers weren't sure of their next steps, they stalled during the crucial onboarding and implementation phase. This resulted in countless deals lost, contracts not signed, and less than perfect customer experience.

To combat this critical problem, the Second Nature team tried implementing project management tools, spreadsheets, sending checklists in emails, and internal tools. Nothing worked.

Second Nature needed an onboarding platform to keep customers accountable to next steps.

We were dead in the threads. Deals were constantly lost because of email threads.

How Recapped Helped

Assigning next steps for clients to complete

Instead of having checklists in emails, Second Nature could now create interactive checklists for clients to complete. Recapped even sends automatic email reminders along the way, ensuring clients complete tasks on time.

Creating a repeatable process for the entire org

Second Nature was able to automate most of their sales handoff and client onboarding experience with reusable templates. This gave them the confidence that every customer was having the best possible interaction.

Integrating directly into Salesforce

Since Recapped integrates directly into Salesforce, the Second Nature team could track the status of every single deal. After sharing an onboarding plan with a new customer, key information was automatically imported into Salesforce.

Request demo
Drastically improved their sales cycle
Saved 6+ hours per rep per week
Nearly 100% team adoption in 30 days

See what Recapped
can do for you.