Sales objection handling involves skillfully uncovering, recognizing, clarifying and addressing concerns or barriers raised by prospects to minimize resistance and keep sales conversations progressing.

Acknowledging objections upfront before launching into product features demonstrates active listening. Probing the underlying issues informs solutions. When handled deftly, objections indicate engaged prospects with whom productive dialogue remains possible.

Common approaches to addressing objections include clarifying specifics, sharing insights, isolating true issues, turning negatives into positives, referencing social proof, and offering minor concessions when warranted. Valid objections present opportunities to further educate buyers.

Mastering objection handling helps sales teams maintain constructive momentum during difficult conversations. However, defensiveness or overused rebuttals risk aggravating experienced buyers. Handling objections represents an art warranting continual skills development to perfect.

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