In sales, close rate refers to the percentage of proposals or quoted deals that ultimately result in won deals during a given period. The close rate metric indicates sales team effectiveness at accurately qualifying opportunities, persuasively presenting value, and navigating stakeholders to close successful deals.
A high or improving close rate is a positive indicator of mature sales processes, disciplined opportunity analysis, and proficient deal closing skills. Close rate can be increased through sales training, tighter lead qualification, crisper presentations, addressing common objections, and forging strong executive relationships. Close rates may vary based on deal size, complexity, industry, and product lifecycle stage.